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 facebook
data
sarah@balls2marketing.com
Sarah Ball, client strategy director at Balls2 Marketing & social media expert for the glazing industry talks about the Facebook data scandal and what it could mean for businesses using Facebook.
  Facebook data – what does the scandal mean for you? Facebook has been all over the news recently, as Mark Zuckerberg sat in front of Senate committees after it was revealed that Cambridge Analytica used Facebook users’ data to influence US voters in the election that led to Donald Trump becoming president.
I’ve been following the case quite closely. It’s interesting that during the session, Zuckerberg pledged to apply the spirit of Europe’s General Data Protection Regulation (GDPR) for users globally, yet later there was an amend on Facebook’s T&Cs that shifted responsibility for users outside the US, Canada and the EU to its California offices from their International HQ in Ireland.
If nothing else, the case has sparked real interest and debate from the public about what they are agreeing to when they sign-up to Facebook. I doubt you read through the 3652 words of Facebook’s T&Cs when you signed up and even though users have had a privacy setting preference notification at the top of their news feeds recently, I can guess that most would have ignored
it. The reason Facebook is such a great marketing tool for companies is because of the information it holds on its users. Just like other online giants, Twitter, Amazon and Google, your data is exchanged for the use of its services.
If you’re a user and you’re worried about how your data is being used, Facebook is taking steps to give users the choice about how their data is used – visit newsroom.fb.com for the latest information and how to update your settings.
In the office, we’ve been talking and most of us won’t be making changes, because we know that it’s the data we share that helps us see adverts and information that’s
relevant and of interest to us. And that’s great news for the millions of companies using Facebook for
     marketing.
   sarah ball
best slab distinction doors 01226 352274
Astraseal Group, one of Distinction Doors’ longest-standing customers recently introduced the nxt-gen composite door to its portfolio and the company is delighted with the move.
    Karl Cornwell and Andy Gailey, Production Managers at Astraseal, deliver the same verdict: “It’s the best door slab that we have worked with.”
production point of view,” he says. “The product is extremely easy to manufacture with considerably less waste and no storage of cassettes needed, plus the ease and speed of manufacture impacts across the whole fabrication process from improved efficiencies through to less wear and tear on our fabrication machinery.” Karl comments that the quality of nxt-gen combined with the strength of Distinction’s marketing is also helping Astraseal across all market sectors. “Our trade customers
are actually asking for nxt-gen by name, its growing market presence is clearly evident. We are very strong in the commercial sector and have undertaken several large local authority contracts using nxt- gen.Feedback of which has been extremely positive.” The success story continues in retail too. “It is now the composite door of choice for retail customers. Plus,traffic has significantly increased across our domestic showrooms thanks to Distinction’s approved showroom locator platform.”
Karl and Andy are keen to highlight the production efficiencies of nxt-gen, the positive reaction in the marketplace and the strength of Distinction’s marketing support. Andy says Astraseal, which manufactures around 15,000 Distinction doors a year, ensures its manufacturing efficiencies are at their best. “There are so many benefits from a
spare parts morley glass 0113 277 8722
     Uni-Blind manufacturer Morley Glass & Glazing’s extensive stock of accessories and spare parts for ScreenLine integral blind systems is now available to buy online from the fast growing company’s website.
 Ian Short, MD says: “We hope the new online shop will make it even easier for customers to do business with us, even if they haven’t bought the original blinds from us. “We stock the biggest range of ScreenLine accessories and spare parts in the UK. So when you need a part for our Uni-Blinds or any ScreenLine integral
blind system, we’ll make sure you have it within 24 hours if we have it in stock. As the largest ScreenLine fabricator in the country, we have daily deliveries from Pellini in Italy and can supply any other spare parts within one to five weeks – whether you originally purchased your ScreenLine blind system from us or not.” The range of
ScreenLine spares available from Morley Glass next day includes items such as cord kits, cord tensioners, external magnetic sliders, transparent wands, battery modules, solar panels, battery chargers, transformers control units, replacement remote control devices and clips, knobs and end caps for all systems.
excellence mra marketing 01453 521621
     MRA Marketing and Brisant Secure won the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April.
The full-service PR & Marketing agency was shortlisted in eight categories and won New Product/Service SME in partnership with Brisant Secure for the Ultion Key campaign. It was a successful night for both companies as the same campaign was also ‘Highly Commended’ in the Best Digital Marketing category. The winning integrated marketing campaign drove traffic to www.ultion-lock.co.uk, using
Dotmailer logic maps to turn visitors into high-quality leads for Brisant’s trade network via the ‘Find A Door That Locks’ tool.
the best of B2B and B2C marketing. Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines. Nominees included high- profile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
 The CIM ‘Marketing Excellence Awards’ recognise and reward brilliance in the field of marketing. The judges include representatives from PwC, London Stock Exchange Group and Universal Pictures. MD Lucia Di Stazio says: “The CIM awards cover





































































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