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 facebook
data
sarah@balls2marketing.com
Sarah Ball, client strategy director at Balls2 Marketing & social media expert for the glazing industry talks about the Facebook data scandal and what it could mean for businesses using Facebook.
  Facebook data – what does the scandal mean for you? Facebook has been all over the news recently, as Mark Zuckerberg sat in front of Senate committees after it was revealed that Cambridge Analytica used Facebook users’ data to influence US voters in the election that led to Donald Trump becoming president. I’ve been following the case quite closely. It’s interesting that during the session, Zuckerberg pledged to apply the spirit of Europe’s General Data Protection Regulation (GDPR) for users globally, yet later there was an amend on Facebook’s T&Cs that shifted responsibility for users outside the US, Canada and the EU to its California offices from their International HQ in Ireland.
If nothing else, the case has sparked real interest and debate from the public about what they are agreeing to when they sign-up to Facebook. I doubt you read through the 3652 words of Facebook’s T&Cs when you signed up and even though users have had a privacy setting preference notification at the top of their news feeds recently, I can guess that most would have ignored
it. The reason Facebook is such a great marketing tool for companies is because of the information it holds on its users. Just like other online giants, Twitter, Amazon and Google, your data is exchanged for the use of its services.
If you’re a user and you’re worried about how your data is being used, Facebook is taking steps to give users the choice about how their data is used – visit newsroom.fb.com for the latest information and how to update your settings.
In the office, we’ve been talking and most of us won’t be making changes, because we know that it’s the data we share that helps us see adverts and information that’s
relevant and of interest to us. And that’s great news for the millions of companies using Facebook for
     marketing.
sarah ball
  m.o.d award veka 01282 716611
VEKA Group has been awarded a certificate for being an “armed- forces friendly” company.
The Bronze Armed Forces Covenant Award comes from the Defence Employer Recognition Scheme (ERS) and is signed by the Secretary of State for Defence and the Chief of the Defence Staff. It is presented to UK employers who have signed the Armed Forces Covenant and committed to being armed-forces friendly and open to employing reservists, armed forces veterans (including the wounded, injured and sick), cadet instructors and military spouses/partners. Paul Armstrong, Operations Director commented: “ We recognise that the Army provides
demand for better security
brisant secure 01924 410200
Brisant Secure has built a considerable following with leading entrance door manufacturers, along with many established players in the locksmith sector, helping to further fuel sustained strong growth.
The Lock Lock and Ultion product innovations are being increasingly adopted by the trade and demanded as standard by security conscious consumers. Performance over the last year has seen customer
opportunities and training that go hand in hand with our own dedication to staff development and we are all extremely proud of the award, which further demonstrates our commitment to people who've worked in the forces, and their families.”
opportunity to visit Cyprus, on account of Mark’s role as a reservist, it was a fantastic chance to see the incredible work the Army does. “Reservists learn skills that benefit both their Army and civilian work; operating in difficult conditions, thinking on their feet, taking on responsibility, and assessing risk are among the many challenges that they face, and these skills build confidence that transfers directly over to civilian employment. They can also benefit from a host of training opportunities that provide ‘real world’ qualifications for their CV.
our sales statistics show that our customers are buying more with unrivalled support and easy online ordering. High security is quickly becoming an industry standard now, that’s fully embraced by the demands from consumers to secure their homes in the best way possible and Brisant are actively helping this through our network of customers.’
    In spring 2017 Paul was invited to Cyprus by the Army on behalf of VEKA laminator Mark Schofield – who has been in the Army Reserve for more than 20 years – to learn about reservists’ military work and how it complements their ‘everyday’ roles. Paul said: “When I was given the
      marketing
numbers increase by 36% and 75% more deliveries. So not only is Brisant attracting new customers, but all of them are selling more, thanks to an unrivalled range of marketing support materials which in turn are helping to further fuel this period of sustained growth. Companies in the PVCu, aluminium, timber and composite door sectors are increasingly adopting Ultion as standard, as it’s the ultimate cylinder upgrade with a unique £1,000 security guarantee. Lock Lock is carried by locksmiths nationwide as the ultimate deterrent, as a wealth of social media posts have shown and is now gaining significant traction in door sales, given the unique design, longevity and security features it offers. Nick Dutton CEO commented: ‘Selling super secure products has become more important than ever for the trade and
   excellence mra marketing 01453 521621
  MRA Marketing and Brisant Secure won the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April.
The full-service PR & Marketing agency was shortlisted in eight categories and won New Product/Service SME in partnership with Brisant Secure for the Ultion Key campaign. It was a successful night for both companies as the same campaign was also ‘Highly Commended’ in the Best Digital Marketing category. The winning
integrated marketing campaign drove traffic to www.ultion-lock.co.uk, using Dotmailer logic maps to turn visitors into high-quality leads for Brisant’s trade network via the ‘Find A Door That Locks’ tool.
Stazio says: “The CIM awards cover the best of B2B and B2C marketing. Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines. Nominees included high- profile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
 The CIM ‘Marketing Excellence Awards’ recognise and reward brilliance in the field of marketing. The judges include representatives from PwC, London Stock Exchange Group and Universal Pictures. MD Lucia Di




































































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