Page 28 - Magazine
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Sarah Ball, client strategy director at Balls2 Marketing & social media expert for the glazing industry talks about the Facebook data scandal and what it could mean for businesses using Facebook.
  Facebook data – what does the scandal mean for you? Facebook has been all over the news recently, as Mark Zuckerberg sat in front of Senate committees after it was revealed that Cambridge Analytica used Facebook users’ data to influence US voters in the election that led to Donald Trump becoming president.
I’ve been following the case quite closely. It’s interesting that during the session, Zuckerberg pledged to apply the spirit of Europe’s General Data Protection Regulation (GDPR) for users globally, yet later there was an amend on Facebook’s T&Cs that shifted responsibility for users outside the US, Canada and the EU to its California offices from their International HQ in Ireland.
If nothing else, the case has sparked real interest and debate from the public about what they are agreeing to when they sign-up to Facebook. I doubt you read through the 3652 words of Facebook’s T&Cs when you signed up and even though users have had a privacy setting preference notification at the top of their news feeds recently, I can guess that most would have ignored it.
The reason Facebook is such a great marketing tool for companies is because of the information it holds on its users. Just like other online giants, Twitter, Amazon and Google, your data is exchanged for the use of its services.
If you’re a user and you’re worried about how your data is being used, Facebook is taking steps to give users the choice about how their data is used – visit for the latest information and how to update your settings.
In the office, we’ve been talking and most of us won’t be making changes, because we know that it’s the data we share that helps us see
adverts and information that’s relevant and of interest to us. And that’s great news for the millions of companies using Facebook for
   sarah ball
new chair certass 01292 292095
Jon Vanstone has been appointed new Chair of Certass, the specialists in installer certification for the building fabrics industry.
forward, we want to continue to promote members and grow our services to ensure that our membership offers real value to home improvement companies.”
    Jon joins Certass with a wealth of industry knowledge and he holds several positions in trade bodies and associations. He is chair of the Trade Association Forum (TAF) and the Competent Persons Forum (CPF), Trustmark Director and RoofCert Delivery Director.
As well as growing their current offering, Jon will work with the team to plan ahead for future regulation and best practice improvements. His existing industry positions mean that members will be some of the most well-informed tradesmen in the UK, helping them to prepare their businesses for exciting opportunities that lie ahead.
Jon says: “Certass as an organisation appealed to me because it champions the local installation companies that are dedicated to great workmanship and best practice. Going
Jason Clemmit, MD at Certass says: “We’re really pleased to have Jon on-board as part of the team. We’re focussed on using our combined industry and technical knowledge to create new ways to help installers get even more out of their membership and grow their businesses.” With schemes covering more than 2.5 million installed
products, Certass specialises in installer and product certification for a wide range of home improvements including glazing and solid conservatory roofs.
double win alufold direct 01706 260700
AluFoldDirect has been named Manufacturing Business and Medium Business of the year at Lancashire Business View’s Red Rose Business Awards.
The team picked up two gongs at an impressive ceremony at the Winter Gardens in Blackpool, where more than 1,100 guests gathered to celebrate business excellence in Lancashire. Craig Miller, MD at AluFoldDirect said: “We are so chuffed to have won two awards and it was great to have so many of the team with us on the night accept them. In our three years, we have grown the business from a standing start to become the successful fabricator we are today. This double win is a credit to the whole team. Their hard work
Bond It, the UK-based manufacturer of sealants, adhesives and building chemicals, has updated its online presence.
and dedication to delivering the best product and the best service on time, every time is what allows installers to rely on us as their trusted aluminium glazing supply partner.”The Red Rose Awards judges said: “AluFoldDirect demonstrated excellence across the cornerstones of all businesses with its innovative approach to sales and marketing; its success in creating employment for local people and ensuring they have in place a structured training programme that adequately met the needs of the business. The pride the company had
in its staff was clear to see. It was evident how the company's operations were run with 'military' precision, adopting a straightforward company philosophy of 'That'll do - won't do'. An outstanding company who truly deserve being recognised as Lancashire's stand-out medium-sized business! Congratulations from all the judges!” As well as dishing out 26 awards to Lancashire businesses from all industries, the awards evening also raised £9,000 for Cash for Kids, the Red Rose Awards 2018 charity partner.
          The company's new website has been developed in line with the business' commitment to offering high quality products backed by the highest levels of service and support.
fully responsive and can
be viewed across all browsing devices including smartphones, tablets and laptops.
new website reflects that. We wanted to build on the success of our previous site with a new next generation online presence. We're confident the new website will help to streamline demands on customers time through its online ordering capabilities as well as add greater value to their operations through the sheer breadth of information and functionality it offers."
It benefits from a number of improvements and enhancements to provide customers with increased flexibility and convenience as well as easier access to in-depth information.
Speaking of the new site, Kirstie Cooper, marketing manager at Bond It, said: "As a business, Bond It has a firm focus on continued innovation and improvement and the launch of our
Specifically, the new site is fully e- commerce enabled and allows Bond It stockists to order any of the manufacturer's 500 product lines, 24 hours a day, 365 days a year after an online account has
  been set up.
The new site is also
 It benefits from a cleaner design and a revised site structure, making it easier for users to find the products they need by an improved search function.

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