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 facebook
data
sarah@balls2marketing.com
Sarah Ball, client strategy director at Balls2 Marketing & social media expert for the glazing industry talks about the Facebook data scandal and what it could mean for businesses using Facebook.
  Facebook data – what does the scandal mean for you?
Facebook has been all over the news recently, as Mark Zuckerberg sat in front of Senate committees after it was revealed that Cambridge Analytica used Facebook users’ data to influence US voters in the election that led to Donald Trump becoming president.
I’ve been following the case quite closely. It’s interesting that during the session, Zuckerberg pledged to apply the spirit of Europe’s General Data Protection Regulation (GDPR) for users globally, yet later there was an amend on Facebook’s T&Cs that shifted responsibility for users outside the US, Canada and the EU to its California offices from their International HQ in Ireland.
If nothing else, the case has sparked real interest and debate from the public about what they are agreeing to when they sign-up to Facebook. I doubt you read through the 3652 words of Facebook’s T&Cs when you signed up and even though users have had a privacy setting preference notification at the top of their news feeds recently, I can guess that most would have ignored
it. The reason Facebook is such a great marketing tool for companies is because of the information it holds on its users. Just like other online giants, Twitter, Amazon and Google, your data is exchanged for the use of its services.
If you’re a user and you’re worried about how your data is being used, Facebook is taking steps to give users the choice about how their data is used – visit newsroom.fb.com for the latest information and how to update your settings.
In the office, we’ve been talking and most of us won’t be making changes, because we know that it’s the data we share that helps us see adverts and information that’s
relevant and of interest to us. And that’s great news for the millions of companies using Facebook for
     marketing.
  sarah ball
best slab distinction doors 01226 352274
Astraseal Group, one of Distinction Doors’ longest-standing customers recently introduced the nxt-gen composite door to its portfolio and the company is delighted with the move.
Karl Cornwell and Andy Gailey, Production Managers at Astraseal, deliver the same verdict: “It’s the best door slab that we have worked with.” Karl and Andy are keen to highlight the production efficiencies of nxt-gen, the positive reaction in the marketplace and the strength of Distinction’s marketing support. Andy says Astraseal, which
new chair certass 01292 292095
Jon Vanstone has been appointed new Chair of Certass, the specialists in installer certification for the building fabrics industry.
Jon joins Certass with a wealth of industry knowledge and he holds several positions in trade bodies and associations. He is chair of the Trade Association Forum (TAF) and the Competent Persons Forum (CPF), Trustmark Director and RoofCert Delivery Director. Jon says: “Certass as an organisation appealed to me because it champions the local
manufactures around 15,000 Distinction doors a year, ensures its manufacturing efficiencies are at their best. “With nxt-gen there are so many benefits from a production point of view,” he says. “The product is extremely easy to manufacture with considerably less waste. There is no storage of cassettes needed, plus the ease and speed of manufacture impacts across the whole fabrication process from improved efficiencies through to less wear and tear on our fabrication machinery.” Karl comments that the quality of nxt-gen combined with the strength of Distinction’s marketing is also helping Astraseal across all market sectors. “Our trade customers are actually asking for nxt-gen by name and its growing market presence is clearly evident. We are very strong in the commercial sector and have
installation companies that are dedicated to great workmanship and best practice. Going forward, we want to continue to promote members and grow our services to ensure that our membership offers real value to home improvement companies.” As well as growing their current offering, Jon will work with the team to plan ahead for future regulation and best practice improvements. His existing industry positions mean that members will be some of the most well-informed tradesmen in the UK, helping them to prepare their businesses for exciting opportunities that lie ahead. Jason Clemmit, MD at Certass says: “We’re really pleased to have Jon on- board as part of the team. We’re focussed on using our combined industry and technical knowledge to create new ways to help installers
undertaken several large local authority contracts using nxt-gen – the feedback of which has been extremely positive.” The success story continues in the retail sector too. “It is now the composite door of choice with our retail customers. Plus, the traffic has significantly increased across our domestic showrooms thanks to Distinction’s approved showroom locator platform.”
get even more out of their membership and grow their businesses.” With schemes covering more than 2.5 million installed products, Certass specialises in installer and product certification for a wide range of home improvements including glazing and solid conservatory roofs.
          double
    award win alufold direct 01706 260700
 AluFoldDirect has been named Manufacturing Business and Medium Business of the year at Lancashire Business View’s Red Rose Business Awards.
standing start to become the successful fabricator we are today. This double win is a credit to the whole team. Their hard work and dedication to delivering the best product and the best service on time, every time is what allows installers to rely on us as their trusted aluminium glazing supply partner.”The Red Rose Awards judges said: “AluFoldDirect demonstrated excellence across the cornerstones of all businesses with its innovative approach to sales and marketing; its success in creating employment for local people and ensuring they have in place a structured training programme that
adequately met the needs of the business. “The pride the company had in its staff was clear to see. It was evident how the company's operations were run with 'military' precision, adopting a straightforward company philosophy of 'That'll do - won't do'. An outstanding company who truly deserve being recognised as Lancashire's stand-out medium- sized business! Congratulations from all the judges!” As well as dishing out 26 awards to Lancashire businesses from all industries, the awards evening also raised £9,000 for Cash for Kids, the Red Rose Awards 2018 charity partner.
 The team picked up two gongs at an impressive ceremony at the Winter Gardens in Blackpool, where more than 1,100 guests gathered to celebrate business excellence in Lancashire.
Craig Miller, MD at AluFoldDirect said: “We are so chuffed to have won two awards and it was great to have so many of the team with us on the night accept them. In our three years, we have grown the business from a




































































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