Page 16 - Magazine
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sector of the market. “Because we are #ColourEnabled - and most Flush Sash windows are colour - Deceuninck fabricators and installers are uniquely able to increase their colour sales. Six of our top fabricators’ sales are over 50% colour.
Marketing category. The winning integrated marketing campaign drove traffic to, using Dotmailer logic maps to turn visitors into high-quality leads for Brisant’s trade network via the ‘Find A Door That Locks’ tool.
year on year deceuninck 01249 816969
excellence mra marketing 01453 521621
The CIM ‘Marketing Excellence Awards’ recognise and reward brilliance in the field of marketing. The judges include representatives from PwC, London Stock Exchange Group and Universal Pictures.
  Deceuninck’s sales are 12% up on this time last year. The first quarter of 2018 is ahead of budget and further strong growth is expected.
“We’ve invested heavily in becoming colour-enabled, and now have a world-class foiling team and plant, and a 140,000 square foot warehouse that stocks 26 colourways in big volumes. So our fabricators get what they ordered on time and in full, avoiding the delays and disappointments that hold other fabricators back. Colour is 52% of our sales, and we expect it to hit 60% by the end of the year.”
MRA Marketing and Brisant Secure won the 2018 Chartered Institute of Marketing (CIM) Award for Innovation – New Product/Service in April.
The full-service PR & Marketing agency was shortlisted in eight categories and won New Product/Service SME in partnership with Brisant Secure for the Ultion Key campaign. It was a successful night for both companies as the same campaign was also ‘Highly Commended’ in the Best Digital
MD Lucia Di Stazio says: “The CIM awards cover the best of B2B and B2C marketing. Being shortlisted for eight awards demonstrates the breadth and level of our achievements for our clients across a range of marketing disciplines. Nominees included high-profile brands such as BT, Facebook, Marks and Spencer, Moneysupermarket and more, which makes winning on the night all the more impressive.”
  The strong sales performance is put down to the companies lead on colour, as well as the sharply increasing popularity of its award- winning Heritage Flush Sash.
The sustained popularity of Deceuninck’s Heritage Window Collection, including Chamfered 2500 and Sculptured 2800, also contributed to the growth.
Rob McGlennon, MD says: “Our sales are strong because our fabricators’ sales are strong, and colour is a profitable and fast-growing
        training morley glass 0113 277 8722
appoints ceo synseal 01623 443200
   Sealed unit and integral blinds manufacturer Morley Glass & Glazing has extended its apprenticeship programme with the help of North Lancs Training Group.
2016 he is enjoying the chance to earn an additional qualification, which includes a visit from a GQA approved North Lancs Training Group tutor every four to six weeks.
Synseal Group has announced the appointment of Matthew Mycock as their new CEO in a permanent capacity, effective immediately.
  The company’s first apprentice Kieran Buchan completed his NVQ Level 2 in Glass Processing last year and has now progressed to the higher Level 3. He says: “At Morley there is always something new to learn, all the managers and supervisors are willing to share their skills and it’s really given me confidence in my abilities. Doing an NVQ has really helped me understand my job a lot better.”
Ian Short MD said: “Apprenticeships are a fantastic way for the team to gain new skills, qualifications and a greater understanding of the business. I’m sure the business will benefit from the new ideas, as well as from a more motivated and inspired team. Hats off to Kieran, Kevin and Nathan who are committed to investing in their personal development and the future growth of the business.”
Matthew has a wealth of Board experience, including as MD for Plumbing Trade Supplies, a business unit at Travis Perkins, MD at Autoglass (Belron UK Ltd), and MD at Frontline Group, a UK magazine distributor.
Synseal Group since September. Adrian added:
“I would like to take this opportunity
Elsewhere in the business, two other members of the Morley team have now embarked on NVQs in Business Administration. Last month, Nathan Hall and Kevin Murphy started Level 2 and Level 4 of the NVQ respectively.
Synseal Group Chairman, Adrian Fawcett, said:
Commenting on his appointment, Matthew said:
Previously a sales assistant at BHS, Nathan now works in the sales department, advising customers and handling orders. Having joined in
By offering real life work experience with a qualification alongside, apprenticeships and traineeships offer an ideal route for those looking to start out and progress within a company, with over 250,000 workplaces in the UK currently offering such schemes.
“Matthew is well placed to lead the Group through its next exciting chapter of cultural and business change, supporting new routes to market, and re-energising growth in sales across all product categories with new business partners.”
“I am delighted to be joining Synseal Group at such an exciting time for the business. I am really looking forward to building on the progress already achieved by Deborah and the team with the aim of delivering the very best products and service to our customers.”
midland vision - may 2018
Matthew’s early career was spent in fast moving consumer goods, including spells at Levi Strauss, Diageo and Mars Confectionery.
to welcome Matthew to the Group and thank Deborah for her leadership and support over her short but significant tenure.”
Matthew will replace Deborah Kemp who has been Interim CEO at

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