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   Homeowners’ changing prefer- ences towards more modern door styles and designs are influ- encing our development of new glazing designs. New contempo- rary ‘neutral’ designs include ob- scure patterns for privacy and stylish ‘sandblasted’ designs, in- cluding house numbers, etched into the glass. Our in-house glass shop can also create intricate leaded styles that complement traditional-looking doors, while our Fusion range injects a splash a colour. We are proud of what we can supply for even the most exacting of customer tastes!
Triple glazing is becoming more popular and is featured heavily in our new Sovereign brochure. Our double and triple- glazed units are manufactured to BSEN 1279 standards and both have excellent heat retention properties.
Colour is a big seller and de- mand is growing year on year. Four out of 10 doors we supply are now coloured – and 40% of those are Anthracite Grey. This shade is definitely the ‘new black’! Two paintshops at our en- larged premises in Huntingdon are busy keeping up with de- mand for a wide range of RAL shades.
Installers have also benefited from the greater choice of lock- ing systems now available throughout the range. Being able to offer a conventional lift-up lever handle multi-point locking system and the latest ‘slam-shut’ locks with an escutcheon has opened up fresh selling opportu- nities to consumers.
The addition of our new GU auto-engage slam-shut lock is helping to generate extra sales for installers who can promote the product’s ‘added conve- nience’ features to homeowners. The lock engages when the door is pulled shut and easily opened again with the turn of a key.
Over the past 13 months since moving to Huntingdon, we have continued to invest in new per- sonnel and systems that are de- livering further benefits for our customers. Crucially, this has given us a flexible production ca- pacity so we can adjust our daily production numbers in line with the market fluctuations. This, I think is very key in what is a sea- sonal market.
Having said all that, the compos- ite door market does not come without its challenges. Coloured doors are now so popular that the two spray booths came under tremendous pressure dur- ing the run up to Christmas due to the amount of orders in the sys- tem. Even with great planning and increased production capac- ity, the window industry seasonal rush proved to be as testing as ever.
Nonetheless, all doors set for delivery before Christmas ar- rived as promised. To achieve this, the factory and the sales of- fice did not get off to start the fes- tivities until well into the afternoon on Friday 22nd De- cember. This showed splendid commitment and effort from all the sales office and factory staff, so big thanks to them!
What customers want
The composite door market is competitive because it’s a strong- growing market - I always think that’s a healthy sign and compe- tition is a good thing. Going for- ward, Phoenix Doors will maintain its reputation for being the ‘composite door supplier of choice’ and listening to – and de- livering- just what our customers want and need. i
Picture: The Soverign brochure and the new Cumbria door
  14|Doors | The Installer

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